RECLAME: When advertising hit the road Brumm stands for Made in Italy, and everyone knows it: every single model, down to the very last screw, is crafted in Italy, in the Lombardy region. And it was Italy itself that pioneered automotive creativity to promote successful products.
In the 1960s, it was known as "Reclame". But it wasn't just print advertising; everyday cars became the ultimate tool to promote aperitifs, sodas, toothpaste, or sweets. If parents happened to miss the product, the children—enthusiastic fans of the Carosello TV shows—were there to remind them. In this sub-category of the Revival series, we celebrate those colorful icons that made Italian streets unforgettable.
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